In 1990, fueled by his brother’s support and his own hard-earned savings, he ventured into his own business, laying the cornerstone for what would become a remarkable legacy.

Mr. Babu Mecheripadi swiftly garnered the trust of jewellers, earning their loyalty in a remarkably short time.

Despite facing numerous financial and technical challenges, the vision persisted, leading to the establishment of Smijo Gold Works and Jewellery in Vallachira, Thrissur in 1999.

In 2014, the wholesale division opened its doors at the Eastern Plaza Building in Thrissur, marking a significant milestone.

Specializing in over 150 chain designs, Smijo Gold Manufacturers Unit quickly became a supplier to jewellers across Kerala and beyond. In 2016, the culmination of perseverance emerged as Smijo Gold Manufacturers Unit came into existence, pioneering advanced facilities for over 80 skilled goldsmiths and innovative amenities like centralized air conditioning and Sunday offs, it set a new standard in rural workshop environments.

The year 2019 witnessed the inception of Elista Exotic Designs LLP, with a showroom on Pallikullam Road, Thrissur. Despite the challenges posed by the COVID-19 pandemic, operations commenced in August 17th 2020, resonating with remarkable success, buoyed by steadfast customer relationships and impeccable craftsmanship.

With a growing base of over 9000 satisfied customers and 150 wedding clients, Elista Gold and Diamonds continues to redefine excellence

Additionally, the introduction of “Elista My Plan,” a monthly scheme offering Kerala-style gold jewellery without making charges, has been warmly embraced by customers, further solidifying Elista’s commitment to customer satisfaction and innovation.